Brick — the hash vape built for the train.
Live-rosin hash disposable engineered to be carried, used, and replaced. Carbon black brick. Safety-orange wordmark. Caution-stripe edges. This showcase walks through the strategy, identity, packaging, and retail system shipped by Roamad Creative.
01 · The strategy in one paragraph
Distillate carts aren’t the same thing as live rosin. Buyers know.
The mass-market vape category sells distillate with synthetic terps in disposables at $30–50. The premium concentrate buyer pays $80–120 for a live-rosin cart that needs a separate battery and gets babied. Nobody has packaged live rosin into a disposable form factor at a replaceable price point. Brick does. The brand is built for the buyer who already knows what cold-cure means and just wants to put it in a hoodie pocket without flinching.
Positioning
For the urban buyer who already cares what’s inside the vape, Brick is the live-rosin hash disposable engineered to be carried, used, and replaced — not curated.
02 · Palette
Three values. One alarm.
Matte carbon black on every product surface. Concrete grey on every retail surface. Safety orange as the brand’s alarm color — reserved for the wordmark, the wordmark-rule, and Drop callouts. Caution yellow appears only inside the diagonal-stripe pattern that runs along packaging edges. Used anywhere else, the system collapses into noise.
Color use rule: safety orange appears only on the wordmark, the wordmark-rule, and Drop callouts. Caution yellow appears only inside the 45-degree diagonal stripe pattern on packaging edges. Never as a fill or button color anywhere.
03 · Typography system
One display. One body. One mono.
Bebas Neue · Display · 400 (single weight)
Hash inside. Brick outside.
Inter · Body · 300 / 400 / 500
Brick is a live-rosin hash disposable made in California. Every device contains solventless live rosin from a licensed hash lab partner — never distillate, never cut, never flavored. The product is a hardware platform for hash, sold at a price you can lose without flinching.
JetBrains Mono · Data · 500 / 700
BRICK · HASH 01 · SATIVA · LIVE ROSIN · 1g · DROP 04
04 · Wordmark
The word, set ultra-condensed.
BRICK is set in Bebas Neue Black, all caps, tracking tight. A thick safety-orange horizontal rule sits beneath every wordmark on every artifact — the persistent visual signature. The wordmark has three colorways: orange-on-black (default), black-on-orange (inverted, used for Drop callouts and sticker packs), and white-on-black (used only for receipt printing and small-scale technical printing).
05 · Packaging system
Four formats. One brick.
Every Brick artifact ships in the same construction language: rigid matte carbon black cardboard, sharp 90-degree corners, no rounded edges anywhere. Safety-orange wordmark with thick orange rule beneath. White monospace specs. Caution-stripe pattern along one short edge of every box, signaling "this is the brand mark, not decoration."
$42 · 1g live rosin
$110 · 1g x 3 · mixed strain
$68 · collab · 600 units
10 stickers · bundled w/ Drop
06 · The device
The hardware is the brand mark.
The device itself is the most-handled brand artifact in the entire system. Every spec on it is a brand decision: the matte carbon black anodized aluminum finish, the sharp 90-degree corners (no rounded edges), the 3.0″ × 0.5″ brick proportion, the safety-orange BRICK wordmark on the front face, the small monospace product line below the wordmark, the matte black ceramic mouthpiece, the single LED indicator at the base, the USB-C port. The device reads as Brick from across a room because it was designed to.
Form factor
3.0″ tall x 0.5″ thick x 0.6″ wide. Sharp brick rectangle. Disappears in a coin pocket. Survives a sidewalk drop.
Finish
Matte carbon black anodized aluminum. Bead-blasted before anodization for fingerprint resistance. No glossy variants ever.
Heating
Ceramic heating element. Two temperature modes (low / standard). 8-second pre-heat on low, 4 on standard. No combustion.
07 · Voice in practice
How the brand speaks.
| Surface | Brick | Not Brick |
|---|---|---|
| Pack front | BRICK · HASH 01 · SATIVA · LIVE ROSIN · 1g | Premium exotic gas live rosin hash vape |
| Website hero | Hash. In a brick. For the train. | Discover the most innovative hash vape experience |
| Drop email | DROP 04 lands Thursday. Two SKUs added. | You won’t believe what’s coming next week |
| Sticker pack copy | Lost it. Bought another. Tuesday continues. | Don’t lose your premium investment piece |
| Wholesale | Brick supplies 84 California retailers. Reply for the wholesale brief. | Excited to disrupt the vape space with our best-in-class disposable |
08 · Hands & street
The product in the city.
Photography is the brand’s most-produced surface after the device itself. The rules are tight: documentary-urban only, product in hand or in a flatlay kit, no studio backgrounds, no stoner-lifestyle smoke shots, no faces unprompted. The aesthetic borrows from Carhartt WIP catalogs, Off-White product editorials, and Hypebeast "what’s in my pocket" features. The product is always the focal point. The street is always behind it.
09 · The kit
What lives next to it.
The flatlay kit is the brand’s most-shared photographic surface. Brick lives in a coherent visual family with: a black leather wallet, dark sunglasses, a metrocard or transit card, the brand sticker pack, the cardboard box (often kept). The brand shows up as part of someone’s daily kit — never as the centerpiece of a luxury arrangement. The product is one of the things you carry, alongside the other things you carry.
10 · Guideline summary
The rules, on one page.
Always
- Set BRICK in Bebas Neue Black all-caps
- Apply the thick safety-orange rule beneath the wordmark
- Use matte carbon black on every product surface
- Reserve safety orange for wordmark, rule, Drop callouts
- Use ISO date format and monospace Drop numbers (DROP 04)
- Use caution-stripe pattern only on packaging edges
- Use single-strain live rosin only — never distillate
Never
- Use cannabis-leaf, smoke, or fire imagery
- Round any corner on the device or packaging
- Use glossy finishes, holographic foils, or gradients
- Use caution yellow as a fill or button color
- Use words like “premium,” “exotic,” or “fire”
- Use exclamation marks
- Show distillate carts or non-Brick hardware
Closing
Brick is the hash vape designed to be lost and bought again. The product is the brand. The sticker pack does the rest.