Website mockup produced by Roamad Creative · “openrun.shop” is a fictional case used to demonstrate the system
DR 26-08 · LIVE NOW

NEXT DROP,
ON TIME.

A small cannabis label out of Oakland. Monthly numbered drops, never restocked. Built on streetwear logic from cultivation through allocation.

FIRST FRIDAY · EVERY MONTH · 18 DROPS IN

Shop DR 26-08
Open Run matte black flower bag with hi-vis yellow panel on a concrete warehouse table
DR 26-08 6 SKUs LIVE SOLD-THROUGH — 18% NEXT DROP — DR 26-09 · 5 SEP SEE THE LINEUP ↗
DR 26-08 · THE LINEUP

Six SKUs.
Limited 200 each.

Live now for Tier 1 (allocation list). Tier 2 (California retail partners) gets access tomorrow morning. Once they’re gone, they’re gone. We don’t restock.

THE LOGIC

BUILT LIKE A LABEL.

Open Run cultivation room — concrete floor, LED lights, matte black grow pots

Open Run runs streetwear logic end-to-end. The cultivation team plants in 4-week cycles to match the monthly drop calendar. Every release gets a drop number (DR YY-NN). Every product gets a drop position (/01, /02, /03). Once a drop sells out, that SKU is dead.

22 of 23 SKUs sold through in 18 months. One SKU (DR 25-09 / 04) was pulled instead of shipped because the cure was off. We don’t restock and we don’t reissue. That’s the system.

ALLOCATION · THREE TIERS

HOW THE DROP MOVES.

Every drop allocates a fixed percentage to each tier. The percentages never change. The scarcity is the system.

01

DIRECT

25% · ALLOCATION LIST

Long-time customers get 24-hour pre-access via the allocation list. Sign up takes about 90 seconds. We don’t spam.

02

CA RETAIL

60% · TWO PARTNERS

Two California retail partners get fixed allocation per drop. Both have been with us since the first six months. Closed to new partners until 2027.

03

INT'L

15% · BERLIN + AMSTERDAM

Opening DR 27-01 (January 2027). Two European accounts only. Look for the yellow band along the bottom edge of Tier 3 units.

FROM THE FOUNDERS

THE WHOLE PITCH.

"
WE GREW UP IN OAKLAND BUYING STREETWEAR. THE DROP IS HOW THE CULTURE WORKS. THE FACT THAT NOBODY HAS APPLIED THE SAME LOGIC TO CANNABIS HONESTLY THE WHOLE TIME WAS THE OPPORTUNITY.
— DRE MARSHALL · CO-FOUNDER · 2021
THE CALENDAR

FIRST FRIDAY.
EVERY MONTH.

Set your calendar. The next four drops:

CURRENT
DR 26-08
8 AUGUST
NEXT
DR 26-09
5 SEPTEMBER
SCHEDULED
DR 26-10
3 OCTOBER
SCHEDULED
DR 26-11
7 NOVEMBER
SEE THE FULL CALENDAR →
FIND US IN STORE

TWO CALIFORNIA PARTNERS.

Open Run shelf installation at a California dispensary with white brick wall

Tier 2 stocks Open Run the day after each drop. Both partners are independent California operators. Both have carried us for 12+ months. Walk in, ask the floor.

→ OAKLAND HOUSE · OAKLAND
→ LANEWAY · SAN FRANCISCO MISSION